http://www.sharovski.com/como-exportar-un-productos/
traducido por Federico Dilla
How to export a product: Step by Step
February 4, 2016 Foreign Trade
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How to export step by step
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Making the decision to start exporting or export to a new international market, you can be one of the most complex decisions for a company. A company ever and I stress never, to make the decision to export as a result of difficult times. The new phase of internationalization for any company, to be as consistent pace of growth and internal stability.
The first steps in foreign trade are particularly complex, full of questions, expenses and unexpected problems. We have to realize that it is one of the biggest changes that a company can face, internally and externally.
international markets
First step: We have to be clear about the market you want to focus.
It is interesting to start with a market study, is a step we can outsource or manage on our own.
If we chose to do it on our own, it is important to pay attention to these points:
Market characteristics
The legal framework of our product in the specific market
Taxes
purchasing power, not only the market but the sector they do not direct
Details cultural market to which we are headed. It would be a great treasury pretend ham or wine export any Muslim country.
If not yet clear the country to which you want to run as an initial export market, it seems a logical and reasonable decision to opt for closer or culturally and legally similar countries, such is not the same for a Spanish company, mark its target for export to China than to Italy. It is logical to understand that will be infinitely more expensive and difficult to export to Russia or China, a country so similar and close to Italy.
Step Two: Find companions in the destination country that are reliable and serious.
To contact importers or buyers in the destination country can be done in two ways:
We can choose Internet, develop our brand in the destination country, website, marketing and patience. In support of this strategy it is that there is a greater mastery of our brand image in the other market, more independence, more than likely reached a point of brand development if we are not very happy with our importer or collaborator, we can choose to look at other options, more easily than if we had a completely unknown brand. In contrast, it is more expensive !!
Search commercial agents, experienced and market savvy. In support of this strategy is the price, as the agent only pay if you sell. Contrary is, we put all eggs in one basket. It may be the case that invested money in a market research, labels in another language, legal adaptation and merchandising, etc .... the agent does not sell us anything or importer does not seem to us seriously, clunky start with the steps to export almost from scratch.
international logistics
Third step: Logistics
The key phrase here is,
If you've done everything right to start exporting, do not spoil all the logistics
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Transport
We have to realize that the distance between you and the buyer now has probably increased a hundredfold or even a thousandfold. The advice at this point, is also put in expert hands and rely on a transport company with experience and seriousness in the deal.
But how to find the best option?
The first is to make a list between transport companies working with the market you want to send.
Having a personal meeting to raise all the doubts and concerns.
Ask the company to demonstrate its experience with real clients he works with.
Contact the customer company to assess their level of satisfaction. It will be easier if we are in our sector.
Contract
In the #comercioexterior - if something is not written and signed, never past -
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In the first step, before beginning our export venture, we have conducted a detailed study of the legal framework of the country and sector. This is the time to capture it on paper and signed with all parties involved in the export: sales agents, marketing agencies, importers, etc ....
☢ Important: Do not take any step if not beforehand signed contracts with all parties !!!! ☢
The price
Calculate the price and fix the most consistent is to respect the expenses and at the same time be competitive in a market that probably already has similar products, it is very difficult to penetrate. Foreign markets are almost always more attractive by sales volume potential end customers, who by the ability to purchase by the end customer.
