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#CommunityManager /vs/ SM Manager (#SMM)
Despite the important role of communication professionals in the marketing strategies of large enterprises and SMEs, there is still some ignorance on how much to charge these professionals, what the roles are and what differences exist between the profile of the Community Manager and Social Media Manager.
Although both work under the same business philosophy, to make a comparison of the most characteristic differences, as well as knowing what similar and characterized, it is really interesting when it comes to selecting the right parallevar staff a brand to success in network social.
Therefore, today we present listings with the 7 keys to distinguish clearly these two types of professionals:
Comparison of key differences
Community Manager
Take the tactical part of the strategy on Social Media working on "one to one", so you should know the tastes and needs to know how to reach the target audience.
It communicates the brand values in accordance with the strategy established under a consistent image and, in turn, transmits the feedback generated by the audience.
Create links and relationships with communities through engagement.
It communicates through social media and other platforms, worrying both online and offline campaigns.
Manages a specific community, moderating and generating debate.
His work focuses on obtaining engagement through Social Networks. This requires providing visual content and have design skills or work closely with a designer.
CM Key Skills: graphic design, photo editing and text, HTML, web management, web analytics, analysis of results, administrator, communicator, facilitator, empathetic, transparent.
Social Media Manager
Take strategic decisions at the macro level and for that, you must know very well the environment of the brand. While performing tasks of social communication, subdelega those that are beyond your abilities as a strategist.
It communicates the brand values to users, being in contact with different departments to propose possible improvements.
Manage and optimize content promoting collaboration and strategic alliances to strengthen the growth of both communities and the brand itself.
It communicates through networks controlled socialesy online campaigns.
Make efforts to improve the overall marketing of a brand presence in social networks. Thus, make sure to bring social content.
His work focuses on a broader brand through a marketing strategy.
SM Key Skills: editing images and text, HTML, web development, ROI analysis / Conversions / KPIs, developing marketing strategies and SEO, researcher, communicator.
The 7 specific tasks of each profile
Therefore, we could say that what distinguishes a Community of a Social Media Manager is operational or tactical work, peculiar tasks as being responsible for:
The transfer of brand values under an empathetic, approachable, transparent and human tone.
Active listening to the views of users, giving them the answer they need to feel part of the brand.
The selection, management and cure of optimal content according to the needs of their community.
Identifying influencers in the sector to develop partnerships with them so that they become brand advocates providing great impact on social media.
The implementation of strategies and action plans defined by the Social Media Manager.
Continuous monitoring of indicators and results in terms of "likes", "shares", "scope", "engagement", "interaction", "comment", etc.
Data collection and reporting to be analyzed by the Social Media Manager and other departments.
On the other hand, a social media strategist must:
Define the communication strategy and SEO.
Analyze the sector (SWOT analysis).
Segmenting the target audience.
Selecting the right people to implement action plans tools.
Manage the contents, schedule tasks efficiently
To analyze the results in terms of conversions and ROI, as well as the results obtained by the Community Manager.
Redirect efforts towards new plans for change and improvement, and plan a plan for a possible crisis online reputation.
The 7 common key skills
Communicative: both professionals convey the values of a brand through messages with the underlying purpose of encouraging discussion and interaction among users, although differently involved in the process.
Positives: every communicator must serve their communities with positivity and enthusiasm. These professionals their passion for what they do and make it dormant under the philosophy of a brand.
Creative: communicate, either from a tactical or strategic level requires the amount of creativity required to generate engagement on social networks.
Workers and organized: certainly both Community and Social Media Manager have a professional profile dedicated to his job, which requires full planning their tasks to achieve the best results in optimum time.
Analytical: albeit through different means and for different purposes, both are highly specialized in the tools they use to track and analyze results.
Efficient: these professionals, as well as working independently and planned, thanks to the experience and analytical skills with the ability to anticipate debates or events that may occur with certain marketing actions, which makes efficient professionals in the day day.
Multitasking: Finally, mention the amazing and wide range of skills they possess both profiles and different tasks to carry along the same working day.
Have you had some knowledge in detail the differences between the profiles of these professionals? Do you think that differentiate well each role is important in a marketing department?¡Thanks for stopping by the blog!
author: Teresa Alba
traductor Federico Dilla
ESPAÑOL
A pesar del importante papel que juegan los profesionales de la comunicación en las Estrategias de Marketing de las grandes empresas y pymes, todavía existe cierto desconocimiento sobre cuánto deben cobrar estos profesionales, cuáles son las funciones que desempeñan y qué diferencias existen entre el perfil del Community Manager y el del Social Media Manager.
Aunque ambos trabajen bajo una misma filosofía de negocio, hacer una comparativa de las diferencias más características, así como conocer lo que los asemeja y los caracteriza, es realmente interesante a la hora de seleccionar al personal adecuado parallevar a una marca hacia el éxito en redes sociales.
Por todo ello, hoy exponemos los listados con las 7 claves para distinguir bien a estos dos tipos de profesionales:
Comparativa de las 7 diferencias clave
Community Manager
| Social Media Manager
|
