The colors have become an element of our daily lives and often influence or reflect our mood, our tastes and our own personality. When companies provide their brand, ie, its sign tied to a product or a service that allows to distinguish it from other identical or similar on the market, think of a color to engage the consumer and differentiate from other similar products.
Many of these colors reflect more than a commercial purpose, reflect the essence of the company or its advertising psychology. "The color of a company is very important because it is a reference that consolidates the mark as time passes," says Galvez Asunción, Professor of Social Policy and Marketing and Relationship Marketing at the Complutense University of Madrid.
The process of choosing the identifying factor is the result of extensive market research. "The firm chooses the color based on that is not chosen by any of its competitors and what that color conveys a universal way," said Galvez.
But what does each color in relation to companies that use them? Why the colors are so important in relation to each business logo? ABC invites you to give a review of some brands that we all sound through their distinctive colors.
