What is #TargetAudience, #AdvertisingAudience, #Auditing in #SocialMedia?
target Audience
Defining the objectives of a campaign based on the appropriate profiles for the interests of the brand.
Number of unique users exposed to an ad for a certain period of time.
Auditing
Validation by a third party on the activity recorded or measurement process associated with Internet advertising. Audits validate activity measurement computations. Process audits validate internal controls associated with the measurement system. The advertising campaign audit activity report involves a particular advertising campaign.
target Audience
Defining the objectives of a campaign based on the appropriate profiles for the interests of the brand.
Audiencia objetivo
Definición de los objetivos de una campaña en función de los perfiles adecuados para los intereses de la marca.
advertising audience Number of unique users exposed to an ad for a certain period of time.
Audiencia publicitaria
Número de usuarios únicos expuestos a un anuncio durante determinado período de tiempo.
Auditing
Validation by a third party on the activity recorded or measurement process associated with Internet advertising. Audits validate activity measurement computations. Process audits validate internal controls associated with the measurement system. The advertising campaign audit activity report involves a particular advertising campaign.
Auditoria
Validación realizada por un tercero sobre la
actividad registrada o sobre el proceso de medición asociado con la publicidad
de Internet. Las auditorias de actividad validan los cómputos de medición. Las
auditorias de proceso validan controles internos asociados con el sistema de
medición. La auditoría de campaña publicitaria supone el informe de actividad
de una campaña publicitaria determinada.
