What is the Real Secret to Making Money from Your Blog? bit.ly/1qYEki1
How do you do it?
Converting traffic into revenue is the optimal goal of any marketer and it involves art (design and copywriting) and science (data and statistics)
Here are 4 basics you need to understand for optimizing your conversion rate:
- Great design: Research from Northumbria University shows that a great design increases site trust and credibility.
- Clearly communicate your offering: Visitors need to understand clearly what you are offering.
- Build credibility: This can be achieved through great content and social proof
- Have a clear call to action: Make sure you only have 1 or 2 “calls to action” on a web page so you don’t confuse the visitor to your site
Easy to use CRO tools like Marketizator achieve this through 3 core categories.
1. Personalization
Identify a hot segment of visitors with a personalized message that can be included in your pop-up or banners.
2. A/B Testing
Change key elements such as text or color of banners and test an A version and a B version and see which one converts better. Then implement the one that works best.
3. Surveys
Choose a segment of visitors you want to find out more about and start asking questions to obtain real-time actionable insights that allow you to modify website including design and content.
If you want to start optimizing your blog or website Marketizator offers a free trial
10 top tips
If you want to start working on improving your conversion rate here are some pro tips.
Design
Great website and blog design is vital. According to Steve Jobs, “Design is a funny word. Some people think design means how it “looks”. But of course if you dig deeper, its really how it “works”.
- Use short clear videos to communicate the message clearly
- Write using bullet points and well structured text rather than big blocks of text
- Use well designed landing pages on your blog or website for each type of product or service that you are offering with a clear call to action
Credibility
Creating credibility that is quickly visible when a website visitor turns up for the first time is very important for creating credibility and trust.
- Include testimonials from happy clients either with video (preferred) or written
- Write up case studies which show clearly the benefit of using your products or services
- Display social proof. This can include the aggregate number of followers on social networks such as Facebook and Twitter. This can be also displayed by the number of shares of your content
Calls to action
As they say “if you don’t ask you can’t get” so make sure you are asking for the subscription (email address) or the sale in a “call to action”.
- Have 1-2 clear calls to action not several
- Don’t ask for the sale right away. This means providing information and content that displays expertise and builds trust.
- Exit pop-ups are a great way to capture that vital email with a call to action that may be tied to a free ebook.
- Don’t ask for too much information and can be as simple as a name and email address.
Conversion optimization is not a destination but a journey and it never ends. You should always be testing and optimizing.
Read more at http://www.jeffbullas.com/2014/09/03/what-is-the-real-secret-to-making-money-from-your-blog/#SHOx6e4lYZJPJwWE.99
